BSLTC Rebrand & Website Development

Overview:

Bishop’s Stortford Lawn Tennis Club (BSLTC), a long-established tennis club with a strong community presence, recognised the need for a more modern, engaging, and user-friendly digital presence. As their trusted digital marketing agency, we worked closely with the BSLTC team to deliver a complete digital refresh. This included the rebranding of their logo, the creation of a new mobile-optimised website, implementing SEO best practices, and refreshing their website content and imagery. The result was a significant improvement in their online visibility, user experience, and overall brand image.

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Members
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Members book with phones
%
Organic Traffic

Project Goals

Logo Rebranding

The club’s previous logo no longer reflected its vibrant and forward-thinking identity. They needed a modern logo that conveyed the club’s values and approach to tennis.

Website Revamp

The existing website was outdated and not optimised for mobile devices, making it difficult for visitors to access information easily. We aimed to create a responsive, mobile-first website that provided a seamless experience across all devices.

SEO Optimisation

SLTC wanted to increase their online visibility and attract new members through improved search engine rankings. We focused on incorporating SEO best practices to enhance their site’s performance in search engines.

Content and Imagery

The existing website content no longer resonated with potential members, and the imagery was underwhelming. We worked to refresh their copy to make it more engaging and informative, paired with high-quality images that reflect the club’s vibrant atmosphere.

Our Approach

Logo Rebranding

The first step in the digital refresh was redesigning the BSLTC logo. We worked to create a logo that felt fresh, modern, and relevant to the club’s long-standing heritage. The final result is a logo that blends tradition with a contemporary edge, representing the club’s commitment to offering a top-tier tennis experience in the heart of Bishop’s Stortford.

SEO Optimisation

We implemented on-page SEO best practices, optimising content, headings, and images with relevant keywords to boost search rankings. For local SEO, we optimised the club’s Google My Business profile and incorporated location-based keywords throughout the site. Technical SEO improvements included enhancing site speed and ensuring mobile-friendliness for better overall performance.

Website Revamp

The old website had 404 errors, an invalid SSL certificate, and unoptimised imagery. We fixed the broken links, implemented a valid SSL certificate, and focused on a mobile-first design for better responsiveness. The navigation was simplified, stale content was updated, and we replaced poor-quality images with optimised, high-quality visuals.

Content and Imagery Refresh

We updated the site’s content to make it engaging and reflective of the club’s community-focused approach, while the new imagery showcases the vibrant and welcoming atmosphere of BSLTC, inviting new members to join.

Results

Improved User Engagement

The new, mobile-optimised website has resulted in better user engagement, with visitors spending more time exploring the site and interacting with the content.

Increased Membership Sign-ups

The SEO improvements, combined with the refreshed content, helped attract new members to the club. The more streamlined user journey has also led to an increase in online membership sign-ups.

Stronger Brand Presence

The rebranding of the logo, along with the fresh website design, has enhanced BSLTC’s overall brand presence, making it stand out in a competitive local market.

Conclusion

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Client Success Stories

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    I highly recommend Byte Digital, they went above and beyond designing our new website along with setting up our tracking and analytics. We’re looking forward to continuing to work with Michael in the future.

    Peter King
    Peter King

    iSecurity Systems Ltd

      Michael was fantastic. We’ve got loads of compliments on our new website, it has been a massive hit.

      Zac iZod
      Zac iZod

      Maystones UK

        Highly recommend using Byte Digital. The graphics and copy they provided to me is exactly what we were after. We will be using them again.

        Bethany Brown
        Bethany Brown

        Event Freelance Specialist

         

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