Maystones UK – Digital Footprint
Overview:
Byte Digital worked with Maystones UK, an indie rock band from the UK, to create a fresh, mobile-optimised website that showcased their music and events. Through first-party data, we learned that a large portion of their audience accessed content via mobile devices, so we ensured the site was responsive and user-friendly across all platforms. We also helped optimise their Google My Business (GMB) profile and designed eye-catching graphic content to align with their new ‘neon grunge’ branding.
Project Goals
Our Approach
With the knowledge that a high percentage of fans accessed the website on mobile devices, we prioritised mobile optimisation in the website’s design. The site was built with responsive design principles, ensuring a seamless experience on smartphones and tablets, with fast load times and an intuitive layout. Fans can easily browse the band’s music, view upcoming events, and sign up for newsletters, all from the convenience of their mobile devices.
We integrated newsletter sign-up forms and event registration options directly into the website, providing fans with an easy way to stay informed about new music, tour dates, and special events. These features were designed to be easily accessible, especially for mobile users, driving higher engagement rates.
We set up and optimised Maystones UK’s Google My Business (GMB) profile, ensuring it was fully updated and SEO-friendly. This improvement helped them stand out in search results, outranking unrelated businesses and increasing their online visibility.
To gain deeper insights into online engagement, we implemented advanced tracking and analytics tools. This enables Maystones UK to:
– Identify key sources of online traffic.
– Measure user interactions across their website.
– Refine digital marketing strategies with data-driven decisions.
Content production focused on producing material that aligned with the band’s music and overall direction. This was made possible by the fantastic feedback from Maystones UK, which gave us a clear understanding of their vision. Their input allowed us to create content that truly resonated with them and reflected their style, ensuring it was a perfect fit for the band’s identity.
Results
Conclusion
In conclusion, Byte Digital is proud to have helped Maystones UK establish a bold and engaging online presence. By combining innovative web design, mobile optimisation, and a fresh branding strategy, we’ve created a platform that not only showcases their music and events but also fosters deeper connections with their fans. We look forward to seeing Maystones UK continue to grow and thrive in the digital space.
I highly recommend Byte Digital, they went above and beyond designing our new website along with setting up our tracking and analytics. We’re looking forward to continuing to work with Michael in the future.
iSecurity Systems Ltd
Michael was fantastic. We’ve got loads of compliments on our new website, it has been a massive hit.
Maystones UK
Highly recommend using Byte Digital. The graphics and copy they provided to me is exactly what we were after. We will be using them again.
Event Freelance Specialist