Is Your Website Mobile-Optimised to Drive the Results You Need

Did you know that over 60% of web traffic now comes from mobile devices?
If your website isn’t optimised for mobile users, you’re losing customers and revenue every single day.
With Google prioritising mobile-first websites, shouldn’t your business do the same?

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Increased Conversions and Revenue

Mobile-first design streamlines the path to purchase or action for users on smartphones and tablets.

Responsive Design

Your website will adapt seamlessly to all screen sizes, offering a consistent user experience across devices.

Lightning-Fast Load Times

Minimise bounce rates with optimised code, compressed images, and mobile-friendly resources.

High-impact things you should be doing to improve your websites mobile responsiveness.

Check out your website speed with the Google Page Speed Test!

Use Fluid Grid Layouts

Implement a fluid grid system to ensure your layout adapts to various screen sizes.

Avoid fixed-width elements, which can cause horizontal scrolling on smaller screens. Use percentages or flexible units (like em or vw) for widths and margins.

Optimise Images and Media

Compress images to reduce file sizes without sacrificing quality. Use responsive image formats like WebP for faster loading.

Implement the ‘srcset‘ attribute to serve different image sizes based on device screen resolution and size.

Simplify Navigation

Replace desktop-style menus with mobile-friendly, touch-optimised navigation like a hamburger or slide-out menu.

Ensure the menu items are large enough to be easily tapped and arranged in a way that’s intuitive for mobile users.

Prioritise Mobile-Friendly Forms

Simplify forms for mobile by reducing the number of fields and using input types that are easy to interact with (e.g., date pickers, number inputs).

Use large, touch-friendly buttons and make sure form fields are appropriately spaced to avoid accidental taps.

Minimise Content and Make it Scannable

Prioritise the most important content for mobile users. Use short paragraphs, bullet points, and subheadings to break up text.

Avoid long paragraphs and large blocks of text, as mobile users tend to scan rather than read thoroughly.

Test and Optimise for Touch

Ensure buttons, links, and other interactive elements are big enough and well-spaced for easy tapping with a finger.

Avoid hover-based interactions that don’t translate well to mobile touch screens. Ensure that tap actions are clear and responsive.

Our Work

See how we produced mobile responsive websites for our clients, and the increased engagement they’ve experienced.

Bishop’s Stortford Lawn Tennis Club (BSLTC)

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Reworked Content & Layout

We addressed BSLTC’s content, making it more scannable and in a more efficient layout. This UI design makes it easier for customers to find what they are looking for quickly and easily, which in turn reduces bounce rates whilst increasing the likelihood of conversion.

Fluid Grid Layouts

We utilised fluid grid layouts to ensure the website resized to fit the screen it was displayed on, adopting dynamic units of measurements for width and heigh (EM) to avoid any horizontal ‘overflow’ or side-scrolling on mobile devices.

Simplified Website Navigation

Originally BSLTC had an oversaturated navigation with lots of unnecessary pages and links. We opted for a ‘hamburger navigation’ design and prioritised simplifying the navigation by reducing pages and creating category/sub-category pages, this decluttered the navigation. Thus improving the mobile responsiveness and overall ease of use of the website for website users.

Frequently Asked Questions (FAQs)

What is Mobile-First Optimisation?

Mobile-first optimisation is the practice of designing and enhancing a website primarily for mobile devices before adapting it for larger screens such as desktops. It ensures that the site loads quickly, is easy to navigate, and provides a seamless user experience on smartphones and tablets.

Why is Mobile-First Optimisation Important?

With the majority of users accessing websites via mobile devices, search engines like Google prioritise mobile-friendly sites in their rankings. A mobile-optimised site improves user experience, increases engagement, and can positively impact search engine rankings.

How Does Google’s Mobile-First Indexing Affect My Website?

Google’s mobile-first indexing means that the search engine primarily crawls and indexes the mobile version of a website rather than the desktop version. If your site is not mobile-friendly, it may rank lower in search results, leading to decreased traffic.

What Are the Key Elements of a Mobile-First Website?

A mobile-first website should include a responsive design that adapts to different screen sizes, ensuring a seamless experience across devices. Fast loading speeds are essential to enhance user experience, while easy navigation with mobile-friendly menus and buttons makes browsing effortless. Optimised images and media help improve loading times, and readable text eliminates the need for zooming. Additionally, minimal pop-ups that don’t obstruct the user’s view contribute to a smoother, more user-friendly experience.

How Can I Improve My Website’s Loading Speed on Mobile?

To enhance mobile loading speed, you can:

Compress and optimise images
Use a content delivery network (CDN)
Minimise JavaScript and CSS files
Enable browser caching
Reduce redirects and unnecessary code

What is Responsive Design, and Why is It Important?

Responsive design ensures that a website adapts to different screen sizes and devices, providing a consistent user experience. It eliminates the need for separate desktop and mobile versions of a site, making maintenance easier.

Should I Use Accelerated Mobile Pages (AMP)?

AMP is an open-source framework designed to create fast-loading mobile pages. While AMP can improve page speed, it is not necessary for every website. Consider using it if your site heavily relies on content, such as news articles or blogs.

How Do Mobile-First Practices Affect SEO?

A well-optimised mobile-first website can improve your SEO by:

Enhancing search rankings with mobile-first indexing
Reducing bounce rates due to a better user experience
Increasing dwell time and engagement
Ensuring faster page speed, a key ranking factor

What Are Common Mistakes to Avoid in Mobile-First Optimisation?

A well-optimised mobile-first website can improve your SEO by:

Some common mistakes include:
Not testing across multiple devices and browsers
Using unoptimised images that slow down loading times
Overloading the site with unnecessary scripts and animations
Failing to prioritise touch-friendly buttons and navigation
Ignoring core web vitals (e.g. page speed and interactivity)