Can Paid Media Drive the Results You’re Looking For?
More Clicks. More Conversions. More Revenue.
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Paid Social
Why you need a Paid Social Strategy
Approximately 65% of UK adults who use social media have reported making purchases through these platforms. Similarly, 68% of Australian adults using social media have engaged in shopping via these platforms
Paid Ads
Why you need a Paid Ads Strategy
Approximately 63% of UK adults have clicked on a paid ad while browsing online, with 65% of Australian adults also reporting engagement with paid ads during their online shopping experience.
Get Your Questions Answered
Paid social refers to advertising on platforms like Facebook, Instagram, and LinkedIn, where you can target specific audiences based on their interests, demographics, and location. Paid ads, however, can appear on various platforms, including search engines like Google, display networks, and even video ads. Both are powerful tools in a paid media strategy, helping you connect with the right people and boost your business.
Paid social ads are a great way to increase visibility and engagement with your audience. With paid media, you can reach people who are most likely to be interested in your products or services, based on factors like age, interests, and location. Working with a digital marketing agency like Byte Digital means you get expert guidance to ensure your ads are set up for success, with constant monitoring and optimisation to get the best results.
The amount you spend on paid media depends on your goals and the platforms you’re using. Many businesses start with a small budget, testing different campaigns at £5-£10 per day. Over time, you can increase your budget as you see results. As a digital marketing agency, Byte Digital can help you set the right budget for your business, ensuring you get the most value for your investment.
One of the key benefits of paid media is that you can easily track and measure its success. Metrics such as impressions, click-through rates (CTR), conversions, and return on investment (ROI) help you see how well your ads are performing. At Byte Digital, we provide regular updates and analytics, so you can see exactly how your campaigns are driving results.
Yes, paid media is a valuable tool for businesses of all sizes. Whether you’re a small local business looking to increase foot traffic or a large online store aiming to boost sales, paid media strategies can be tailored to fit your needs. Partnering with a digital marketing agency like Byte Digital ensures that your paid media campaigns are aligned with your business objectives and target audience, leading to better results.
The best platforms for paid media depend on your target audience and business goals. For example, Facebook, Instagram, and LinkedIn are great for social media campaigns, while Google Ads is ideal for search engine marketing. Byte Digital, as your trusted digital marketing agency, can help identify the most effective platforms for your specific needs, ensuring you get the best return on your investment.
One of the advantages of paid media is that you can see results quickly. Depending on your campaign objectives, you could start seeing traffic and conversions within a few days of launching. However, for optimal results, we recommend continuously testing and refining your campaigns. Byte Digital ensures that your paid media strategies are continuously optimised to provide long-term success.
A paid search ad typically appears on search engine results pages (like Google), targeting people who are actively searching for specific products or services. On the other hand, paid social ads are shown on social media platforms like Facebook and Instagram, targeting users based on their demographics, interests, and online behaviour. Both types of ads are important in a paid media strategy, and Byte Digital can help you leverage both to maximise your reach and drive conversions.
To make sure your paid media campaigns are cost-effective, we constantly monitor and optimise performance based on key metrics like click-through rates, conversion rates, and return on ad spend. With Byte Digital’s expertise as a digital marketing agency, we ensure your budget is spent efficiently, scaling up successful campaigns while stopping or adjusting underperforming ones to get the best value from your investment.